Why We’re Giving Away an Erewhon Gift Card
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If you follow us on our social media channels, you might have already come across our current giveaway. We’re celebrating the Varnish & Vibe birthday with a special prize: a duo of gift cards, one for our store and one for a brand we genuinely admire. And now we’d love to share why we chose this pairing.
Our brand was founded on March 9, 2024, hence this time of the year has naturally become a moment of reflection and celebration for us. Rather than focusing solely on our own store, we wanted this giveaway to highlight a brand whose values align with ours, one that inspires us and represents the kind of ethos we aim to cultivate as we grow.
Before going further, an important disclaimer: Erewhon is not sponsoring or endorsing this giveaway. We independently purchased their gift card because we admire their philosophy and wanted to include a brand that reflects the standards we believe in.
Participation is completely free (no purchase required), and entering is very simple. You’ll just need to complete a few quick steps on Instagram. It takes only a moment, and you’ll be in the running to win $100 in gift cards: $50 to Varnish & Vibe and $50 to the Erewhon online store.
A happy coincidence: their iconic Strawberry Glaze Skin Smoothie Kit is back in stock. With the Erewhon gift card, you could enjoy it at half the price: four smoothies, one beautiful ritual. Of course, you can use the gift card on any product available on the Erewhon online shop (it can’t be redeemed in their physical stores, as those use a different gift card).
The Strawberry Glaze Skin Smoothie Kit has become one of Erewhon’s most iconic creations, and for good reason. Each kit includes organic fruits, MALK Organic Almond Milk, and nutrient‑rich ingredients portioned exactly as they are in the in‑store version, ensuring the same creamy texture and signature pink swirl at home. The blend is naturally rich in antioxidants, vitamin C, and healthy fats, all of which support skin radiance and overall wellness. The frozen strawberries provide antioxidant and vitamin C benefits, while the almond milk and avocado contribute nourishing fats that help promote a healthy glow. It’s a beautiful ritual: delicious, skin‑supportive, and crafted with Erewhon’s uncompromising standards.
But why did we choose an Erewhon gift card specifically?
The answer is rooted in their own words:
“At Erewhon, we’re driven to enhance the health of our community by providing organic, ethically-sourced foods that support our bodies and our planet. We find purpose in sustaining a community centered in caring, curiosity, and positive change. We’re more than a grocery store. We’re a community.”
Organic, ethically-sourced, support our bodies and our planet, caring, curiosity, community: these are not just keywords. They are values that resonate deeply with us. We believe in these principles, and we aspire to bring our brand closer and closer to that level of intention and integrity. These ideas shape how we want to do business and how we want to live.
Erewhon began as a small natural food market built on the belief that what we eat shapes who we are. At Varnish & Vibe, we believe that the way we live in our homes shapes who we are as well.
Erewhon’s commitment to reducing food waste, addressing food insecurity, uplifting communities, and minimizing environmental impact is inspirational.
At Varnish & Vibe, every product sold plants one tree and removes ten plastic bottles from the ocean through our partnership with TheGoodAPI’s Sprout: something we’ll share more about soon.
So, beyond their delicious products and their famously beautiful smoothies, we admire Erewhon for their beliefs, their commitment, and their ethos.
This giveaway is administered solely by Varnish & Vibe and is free to enter, with no purchase necessary and void where prohibited. It is not sponsored, endorsed, or administered by Instagram, nor is it affiliated with or supported by Erewhon; we independently purchased the Erewhon online gift card included in the prize. All references to Erewhon, its products, and its smoothie kits are for descriptive purposes only, and any visible trademarks in our photography appear incidentally as part of documenting a purchased product. All trademarks and product names are the property of their respective owners. Gift card terms and conditions apply as stated by the issuing brands.
